Customized Coaching and Marketing Solutions for Your Business

"The keys to brand success are self-definition, transparency, authenticity and accountability."

– Simon Mainwaring


As a small business owner myself, I understand the need that individuals feel to have professional branding that represents their passion for their business authentically.  There is so much to be done to get the business off the ground to begin with, and so many new businesses don't know where to begin when it comes to branding and marketing.  The good news?  I can help!  Aside from being a certified personal development coach, I have a marketing degree from NYU, and many years of experience in the marketing field.   Uniquely combining these skills, I will work with you one on one to create everything you will need to boldly represent yourself and your business to potential clients.  I have several packages available, including websites, logos, branding for your business, business cards, customized tools and forms for your clients, and so much more.  I  welcome the opportunity find out more about your needs, and to exemplify what I have to offer you and your business.  Together, we can move your business forward!

Meet Joanna

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Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness.  I will work with you to create a look and feel that represents you authentically.  Whether you have a general or specific idea of what you want, or if you have no idea where to begin, I will co-create branding with you to be the perfect fit for your business.

Business Cards

As business cards are part of an introduction, they are important for making a favorable first impression. An attractive, eye-catching business card with all the relevant contact information can capture the attention of your potential client  and help you remain in their memory well after your initial meeting.  Along with your branding, I can create a business card that accurately communicates what your business is all about in a way that will leave your mark.


There's just not enough room here to list all the reasons why you MUST have a website for your business.  I'll say this- It's 2020!!  Your website is your number one marketing asset because we live in a digital age. Americans spend on average 23.6 hours online per week and are on their mobile devices for up to five hours per day.  Although social media presence is important, it does not replace having a website. Consumers and potential clients expect legitimate, professional companies to have a professional website. Bottom line- your business' web page delivers a picture that represents your company to your customers and prospects, and does it 24/7/365.  I would be more than happy to set up an introductory call to discuss how I can help you and your business by building a site for you that truly represents you and your company!

Customized Business Forms 

Allow me to take your branding to a whole other level by coming up with custom letterheads, contracts, intake forms, invoices and more.  Your coaching company will take on a whole other level of professionalism to your client when they receive paperwork from you that is branded specifically for your company.  There is no limit to what we are able to create together.  Get in touch today to see what possibilities lie ahead!

Clients Share Their Experiences

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Joanna is an absolute godsend.  She’s creative and efficient.  She works within the parameters you lay out for her, and is always able to provide creative work-arounds  (when necessary) and innovations to convey your message powerfully.

Before I met Joanna, I was struggling to find the right web designer for my new coaching initiative, Coaches Against COVID, designed specifically to help healthcare workers serving on the frontlines of the coronavirus pandemic.

Enter Joanna. She very skillfully stepped into the breach, explaining all my options, and even suggesting some new messaging ideas that hadn’t occurred to me before.

Joanna was great at quickly putting me at ease and helping me develop my concept.  I could always feel comfortable going to her with my questions and concerns, and really enjoyed sharing perspectives with her.

She delivered work in a timely fashion, and was always extremely responsive to my suggested edits and changes.  She also took the time to explain how the site works, and how I might make changes once the website had been completed.  I always felt super-comfortable going to her with my questions and concerns.

Ultimately, I received such beautiful and powerful work from Joanna, and I’m so happy I decided to work with her!  It’s a great, informative site that I can be proud of; I’m incredibly grateful to have crossed paths with Joanna Eshaghoff – she’s a wonderful web designer and marketing wiz!

-Vanessa Gil, Coaches Against Covid

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When I launched my new coaching practice, the BEST thing I did was hired Joanna to help me with my brand and marketing.  I was expecting things like my logo, business cards and website design.     What I was not expecting was to not

knowing how I wanted to define and brand myself.  


That is where Joanna's skills as a certified professional coach uniquely complement her marketing expertise -- she coached me through it!  Her use of empowering questions and intuitive listening helped me connect with not only my purpose and vision for who and what I want to be as a coach, but how to tell that story through my brand and marketing.

From that was born my "look and feel" which is now reflected in my logo, website and branded materials -- all beautifully designed by Joanna.

-Brian Flanagan, BAF Coaching Consulting

I am thrilled with my logo and  website. Joanna used her coaching and creative skills to truly understand who I am and what I wanted to portray on my website

and in my logo design. Add to that, she’s incredibly patient! I highly recommend her for website and logo design, as well as for coaching.

Helen Brenner, Discover You Coaching

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Ready to take the next step?

I'd love the opportunity to speak with you and explore how I can help you and your business.   You can contact me via phone, email, chat on this website, or by filling out the form below.

I’ll get back to you as soon as possible.  Looking forward to connecting soon!



(516) 840-7672

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Tel: 516-840-7672

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